Given the present economic situation, UK retailers face increasing challenges in all parts of their business. Costs are continually rising at a time when sales are difficult to come by.
Consumers have an almost bewildering choice of purchasing channels and that’s when they have made their mind up what to buy.
Whilst service is at the heart of any retailer’s proposition, promoting a business is the way a retailer can quickly and effectively differentiate themselves. Timely, well thought through offers can drive revenue especially when they can be targeted to a willing audience. Building loyalty is a must. Having encouraged a customer through your door, you want them to keep coming back.
It’s expensive to get a new customer. Getting someone to ‘try you’ for the first time is a difficult task. Anything that can be done to keep customers needs to be high up the promotional agenda.
Normal offer distribution through traditional advertising methods is expensive and there is no guarantee of success. You pay whether anyone takes up your offer or not.
MoLo Rewards empowers retailers. We level the playing field across the retail landscape.
Furthermore MoLo provides a level of promotional control not previously available to either independent retailers or national players.
MoLo Rewards uses the very latest mobile technology (NFC – Near Field Communication) to put you in control whilst providing your customer or potential customers with the simplest of redemption processes. A quick tap of their mobile phone and all their applicable offers are redeemed against purchases made. We call it Tap and Save. It couldn’t be simpler and safer because NFC only works directly next to the POS reader (10 centimetres max). This contactless technology will be universally adopted in retail, parking, public transport and many other areas. NFC will literally change our lives.